Author: cbmstage

It can be hard to use WordPress. Some advice can help the beginners out there. Remember that when you learn a ton about WordPress, you have a better chance of having a successful blog. Following are some helpful tips to help set you on the right path.

Avoid designs that are commonplace. While it may seem appealing to use a common design, your readership may not be impressed. You want to show how your site is different from everyone else.

Utilize Alt and Title. text when you upload images. Such areas provide a chance to add additional SEO phrases, and they show viewers who have not enabled images to see what they are missing.

Be sure to learn all you can before you even install WordPress. Planning ahead will give you an advantage when you start. Learn about SEO, creating content using plugins.

Create a posting schedule. If you are aware of when you ought to post, your motivation will stay high. In fact, you can sit down one day and create posts for the rest of the week, then you can use the schedule feature to have WP upload the posts for you.

You might spend some time making changes, only to see that they haven’t taken effect. This is probably not true. To deal with this issue, clear your browser cache. Save changes by holding the ‘shift’ key while refreshing the browser.

You can improve your search engine rank by spending a few extra minutes with your pictures as you upload them. You should incorporate title tags to your photos. If someone uses Pinterest to pin your image, the title will be captured by the pin.

Your username should not be generic. Names like admin or administrator can subject you to attack more easily. This raises the risk in security. Eliminate admin type user names altogether. Use another username.

Keep your media library organized. If you just upload images randomly it’ll get out of control and disorganized. Develop a system of folders so that things go where they should. You will be glad you did this when you are searching for a particular image at a later date, as it will be far easier to find it.

Don’t install more plugins than you need. Some are enjoyable, but each ones adds to your site’s load time. They can slow down your site to the point that will negatively affect your search engine rank. Slower sites don’t usually rank as well as those that are faster.

Approving comments manually is an outdated practice. Instead, use a plugin entitled Akismet. You can moderate comments individually, but it’s advisable to switch off manual approval and let visitors comment freely. If you don’t, you’re just wasting time.

Is it hard for you to consistently stay on your posting schedule? You can write it in advance and have WordPress post it for you at a preselected time. When opening the page where you post new content, there will be an option to schedule a publication in the future. Writing ahead of time prevents a time crunch later.

Read user reviews prior to installing a plugin. Lots of people know how to create plugins. You should stay away from plugins that are full of problems. A plugin with many downloads and a high rating is usually a safe one to use.

WordPress is tough if you do not know what you are doing. Bear in mind though, you have embarked on your quest for information by reading this article. Now, you just need to put into play what you have learned.

Would you like to create a blog of your own? Even if you currently have a blog, keep reading to learn how to improve it. There are some things you can do that will make it easier for your blog to attract more visitors. Your site can be improved by implementing these ideas.

Be sure to choose a design that is not the same as those chosen by others who have WordPress sites. While copying someone else’s design is quick, it doesn’t make a good impression. It is important to create a site that shows the individuality of your business.

Clean up long titles in the permalink. To illustrate this, “The Best Banana Cream Pie Recipe Taught To Me By My Grandmother” would show as a very long URL that can be annoying to your readers. Instead, you could use something like: “Smart Parents Control Kids” if it works with your SEO strategy.

When using WordPress, you can even add videos to your site. This will take a while, but the benefits are great. The majority of web surfers are visual in nature. A video can show them things that the written word just can’t convey, and as a result, it can be a very powerful tool.

Make a schedule for your posts. With a schedule you’ll be motivated to keep posting. With the scheduling feature available on WordPress, you can create several posts and schedule them throughout the week.

Get rid of special characters in the URLs of your WordPress blog posts. They give search engines difficulty when they are spidering your site, so try to eliminate them altogether. You can also make the URLs shorter so they do not overwhelm your visitors, so just use the keywords.

Be sure to use titles and descriptions that are targeted. As a visitor arrives at your page, they will see both of these things almost immediately. That heightens their importance. If you want more control, try using the SEO program, Scribe. This will allow you to edit these items and attract even more visitors.

Only install the necessary plugins that you need. The more you have, the more time it will take for your site to load. They can really bog things down, which will impact how you do in the SERPs. Websites that run slow aren’t ranked as highly.

Use a plugin that builds internal links among your posts, thus improving the reading experience of your audience. These plugins allow you to list three or more links to each of your posts.

It takes several components to run a successful blog. Sometimes the difference between a great blog and an average one is knowing the right plugins and content. Hopefully, you now have a better understanding of WordPress. Now, start using what you’ve learned to get yourself more visitors.

Think about WordPress if you are looking for a lean and efficient tool to make a website. It’s easy to learn this tool and it provides excellent features. Your blog or website can be as complex or as simple as you want. Keep reading to find out more.

If your post title is really long, cut down the length of the web page permalink. This would be a URL that is too long: “Ten Parenting Methods For Taming Kids The Smart Way.” Rather than writing that, have your permalink be “discipline-tips-children” or something similar that captures your keywords.

Get familiar with the tools on WordPress to help you blog. For example, “KITCHEN SINK” gives you more format options on posts. Your admin pages will also have a “SCREEN OPTIONS” tab. This can be used to control several formatting elements.

Prior to installing WordPress, find out as much as possible about the program. By planning before developing a blog, you can save yourself both time and effort. Find out more concerning search engine optimization, well-written content and the nuances of WordPress so you have an easier time building a blog.

When you are set to post, set a schedule. You may actually do it, if you set a time. You can actually make all of your posts for a week in one day. You can then schedule it so WordPress will upload some of these posts at a later date.

If there is content or comments that aren’t of value, remove them. This will keep your site user-friendly to the honest people who are viewing it. Use Akismet if you need a plugin to do this.

Get rid of the special characters in your post URL’s. These characters negatively affect how a search engine crawls and indexes your content. Use short URLs that don’t baffle and confuse your readers.

Better your search engine rankings by taking a couple minutes with pictures before uploading them. Make sure that your title tags are clearly indicated. If someone “pins” one of your images on Pinterest, your title will be what shows up on their blog.

Create the best greeting for the top of your WordPress website. This will make visitors feel like your blog is more personal. In this way, your page will seem more human, and it will be accessible via the plugin called WP Greet Box.

Make it easy for your followers to email your articles as they wish. This is essential for sharing purposes, since not everyone uses Twitter or Facebook while working. You can do this by using a WP-Email plugin.

WordPress is fabulous, as you can see. WordPress is appropriate for you, whether you are developing a business website or a recreational blog. Learning new skills for building your blog ensures better results and a better site.

Here is a list of SEO Terms and definitions. So if you’re trying to find out what a word or term means that is being used on our site. Here is the place to check it. This is a pretty complete list of SEO terms. Of course if you don’t understand any of it, head over to our contact page and send us an email.

 

Algorithm

When mentioned in SEO world it usually refers to search engine algorithms which is a complicated mathematical formula that sorts out web pages and gives them rank. These algorithms are constantly updated to follow up changes and to keep relevant results, also to avoid being understood by SEO wizards and exploited in that way.

ALT Tag

ALT tag/ALT text/Alternative text is the text appearing while an image is loading on a site or while you hold your mouse over that image. The text that appears is good for SEO as search engines look for that part of the text and locate the keyword. In WordPress you have this as an option while adding an image.

Anchor Text

Everyone needs to know what anchor text is and how to use it. Anchor text is the link text, the clickable part of the text that is linked to another related web page. Use of anchor text hyperlinks is good for SEO as search engines calculate the relevance of the anchor text keyword and consider it related to the site it points to. Sites like HubPages or platforms like WordPress offer an editor where you can just input the URL for the keyword you want to use as a hyperlink.

Backlink

Backlink or inbound link is a link from one site pointing to another website. Backlinks are used in SEO to increase the understanding of a website and to get it higher in the SERP, the two most important factors of a backlink are the anchor text used and the relevancy of the website it comes from and to which it points to.

Black Hat SEO

Black Hat SEO stands for unethical methods of search engine optimization that are considered as spam and can get a site penalized by search engines. Most common techniques considered as Black Hat SEO are cloaking, spam, redirects, and other violations of search engine rules.

Broken Link

Broken link is a self explanatory term, means that the link is pointing to a non existing page. Remove broken links on your site as soon as you discover them as they are not liked by the search engines.

Click-Through

Click through is the act of clicking on a link that leads to another web page.

Click-Through Rate (CTR)

Click Through rate is the percentage of clicks vs numbers of times the link has been displayed. If a website link is displayed 1000 times and it has been clicked on 10 times the click through percentage is 1%, which is the average click through rate, the goal of SEO is to increase this rate by targeting specific visitors.

Cloaking

Cloaking is one of the famous Black Hat SEO techniques where one page is displayed for the users and one for the search engine spiders. The idea is to get a higher rank by providing search engines what they want to see while on the other hand creating a highly attractive page for the visitors that will force better conversions.

Content

Text, images, videos or any other types of visible media, information found on the website or a certain website page.

Conversion

Conversion is the number of visitors that complete a goal set by the web owner, buying a product, subscribing to a newsletter, or any other similar thing. This is a good way to measure the success of your SEO campaign.

CPC, Cost Per Click

CPC or cost per click is a PPC (Pay per click) advertising system where a user places an ad and only pays when that ad is clicked on. One of the most popular ways to drive traffic to your site.

Crawler

Crawler, Spider, Bot is a part of search engine algorithms, basically it is a program that crawls the web pages, gathers data following links from one site to another while making copies (cache, index) in search engine database.

Domain

The URL (Main Address) of a website page.

Doorway Page

Doorway page is a mediator page, jump page, gateway page, a web page with some content well optimized for a certain keyword that redirects to another page. This is sometimes considered as Black Hat SEO and search engines don’t like it very much.

Duplicate Content

Two or more pages on the web that have a great amount of duplicate content, search engines will penalize one or both pages by removing the gain of page rank they would have received if there was no duplicate content issue. So basically, the penalty is that you will not get any Page Rank from that link, nothing else, you can still get free organic traffic. (PS. I don’t encourage duplicate content, just stating the obvious)

Dynamic Content

Dynamic content refers to the pages that follow a database user system which shows results based upon users query, like search engines results page or e-commerce sites. Not very good for SEO, Google is improving but all search engines have difficulties indexing dynamic pages.

Gray Hat SEO

Something between White hat and Black hat SEO, in some cases allowed and in some not allowed. A very blurry area, while some may be penalized for using so called Gray Hat SEO techniques, others have great success. Recommended only for advanced SEO’s.

Header Text

Parts of the HTML code that signify the importance of some parts of the text, ranging from h1 to h6 tags.

Hidden Text

Hidden text refers to text visible to the search engines but not to the visitors of the site, that is done by making the text on your website page in the same color as the background. HTML comments and title tag repetition are some of the forms of hidden text, this is considered as Black hat SEO.

Hyperlink

Hyperlink is a text to image link pointing to another website, when clicked it directs user to the page it points to. See Anchor text.

Index

Search Engine Database. A place where all of the info spiders collected is stored.

Inbound Links

See backlinks.

Impression

A number of times a site or an ad has been displayed for a visitor.

Keyword

SEO is mostly based on keywords, this is a word or a phrase used to optimize a website. When a user types a keyword into the search engine search box he will get a list of relevant sites to that keyword arranged by the relevancy found by the search engines. Better your website is optimized for a certain keyword the better your results will be in the SERP.

Keyword Density

The number of times your keyword is appearing in the text compared to the overall number of words. Article with 500 words that has a keyword repeating 10 times in the article has a keyword density of 2%.

Keyword Meta Tags

A list of HTML tags that are used to describe the entire website or website page, some of the search engines use meta tags to rank websites.

Keyword Stuffing

The recommended keyword density is 1% to 3%, but that varies, when a website page has a high keyword density, usually more than 7% that is considered as keyword stuffing and is considered as Black Hat SEO.

Landing Page

This is a page where a visitor lands on after clicking on a link from another page, banner, ad, search engines listing etc.

Link

See Anchor Link, Hyperlink

Link Bait

Very popular SEO method to drive traffic to your site and incite people to link to your website page. It is made by creating a unique content or proving something like a tool or eBook, needs to be that is useful, amusing, generally attractive.

Link Building

Common SEO practice to drive traffic to your website and increase the value of your website and the rank in the search engine results.

Link Exchange

Exchanging links with another website, a web owner places a link on his site pointing to your website in return for a link from your site pointing to his.

Link Farm

A website or website page that consists of a large number of links intended to increase a website page’s ranking. Generally considered as Black Hat SEO

Link Popularity

A measure of how popular a website or website page is by the number and quality of backlinks pointing to the site. While many “SEO’s” out there will promise a great number of backlinks and promise that will increase your rank, the number doesn’t count as much as the relevance and the authority of the website where the links are coming from.

Meta Description Tag

This is a short description located in the HTML code only visible to search engines. It is used to shortly describe the website, not used by most of the major search engines anymore, well, not for rankings.

Meta Keywords Tag

Meta keywords are used to show the search engines what the content on the website page is all bout, they should help the overall rank of the website, but they have low significance now as the content keywords are what counts today.

Optimization

Refers to SEO, optimization of a page, website, off page, intended to improve the ranking position, increase traffic and conversion.

Outbound Links

Links that go from a certain page to other pages on the web or the same website. High number of outbound links can hurt the web page or even get the website penalized as the site can be seen as a link farm.

Page Rank , PR

The most common used term in SEO, page rank is the numerical rank of a page designed by Google ranging from 0 to 10, showing the importance and authority of a certain page. This rank shows how important Google finds a certain page to be.

Pay Per Click (PPC)

See CPC, Cost Per Click.

Penalty

Refers to penalization by search engines for violating their rules or engaging in Black Hat SEO, may lead to lower rankings, lowering of PR or even removing indexing from the SERP.

Reciprocal Link

Arrangement between two or more sites to exchange links with each other. One site places a link to the other site in return for a link from the other site to theirs.

Robots.txt

A text file located in the root directory that tells the search engine bots to include all or to exclude some pages for indexing.

Search Engine Marketing, SEM

Search engine marketing is a large scale SEO that includes PPC and other paid advertising methods.

Search Engine Optimization , SEO

Process of improving a websites rank in the SERP by optimizing a website for certain keywords. Includes improving the website’s speed, usability, keyword optimization, content optimization, improving link quality, building quality links and other SEO strategies and techniques.

Search Engine Results Page , SERP

This is a report page that comes back once you enter a search query into the search engines, so when you do a keyword search, the result list you get is the SERP.

Spam

Spam can be number of things when related to SEO, in most cases it is a violation of search engine rules and terms. An attempt to increase a website’s rank by using Black Hat SEO techniques is considered as SPAM.

Spider

See Crawler

Title Tags

This is an HTML tag used as the official title of a page displayed in the SERP. You can use a series of keywords that best describe the page, this is one of the very important parts of keyword placement.

Traffic

A number of times a page has been visited in a certain period of time.

Unique Visitor

This is a measurement of how many unique visitors, unique IP addresses, visited your site in a certain time period. For instance, if you visited a site 5 times in 24 hours you made 5 page impressions, but you are counted as one unique visitor.

URL

Web address, URL stands for Uniform Resource Locator, each website has its own unique URL: https://xtelweb.com

White Hat SEO

White Hat SEO is the right way to do search engine optimization. It does not use any of the Gray or Black Hat SEO techniques but relies on legitimate SEO methods supported by the search engines.

So check it out. You guys know that having unique content on your website is great search engine optimization.  Well what do you do to attract new visitors to your website?  You need to have your content published. This is the equivalent of  having your articles published in your local newspaper.  Many people don’t know this, but Yahoo Contributor Network used to be Associated Content.  Yahoo! bought Associated Content for $100 million in May of 2010. This makes Yahoo one of the biggest content producers on the Web.  YCN should now be an integral part of your search engine optimization strategy.  You can publish your unique content articles to the YCN and attract visitors to your website.  The YCN allows you to publish articles with the push of a button. You can publish articles with video and photo’s too!

So what does this mean for your search engine optimization? Well before I answer that question for you, let me tell you a little bit how the Yahoo Contributor Network works.   One thing to note is that when you are signing up for your account, don’t overlook the process that asks about your social networking profiles. You will want to include links to your Facebook and Twitter accounts.  Also, be detailed about your area’s of expertise because this adds keyword rich SEO to your profile. After you create your profile and sign up for your account, you will then be able to submit articles immediately.  These articles include descriptions, titles, tags photo’s and other information.  This is important because just as in SEO for your website, you are performing SEO for your new article on the YCN.   You will want to choose the best possible keywords and phrases for your descriptions, titles and the content in your article.

Adding images and video to your articles is also an important process to consider before publishing your article. YCN allows you to publish articles that will help your SEO ranking, but also you can get paid for these articles. The articles are based on a per 1,000 pageview at $1.50.  The amount of search engine ranking increase you will get from publishing 3-5 articles a month could prove itself priceless.  Imagine having a new article published every week that included details about your business or services, products you offer, etc.. Showing off your expertise to your customers will show them that you mean business. These articles will also contain pictures and video of tips or previous work you’ve done or products you’ve sold and that will help the custom in their decision making process.  Don’t forget to include links to your company website, and to any supporting articles related to the article you published on your company blog.

Oh yeah, by the way, speaking of “company blog”, if your company does not have a blog, well then you are being left in the dust!  I mean, come one! Its 2011, haven’t you heard of WordPress?  It’s simple to use, even easier to install and it’s free! So get your web designer, or XTELWEB to install it on your website, and start blogging!

Here is a brief list of video sharing websites so that you can get your video’s listed on the web!

This is a great way to increase the possibility of becoming number 1 on Google, Yahoo, Bing and other search engines.

Video is the best way to bring traffic to your site.  Websites with video have a 50% more chance of getting a user to click on their link then a site without video.

Name	URL	Alexa	Google PR	Language
Yahoo Video	http://video.yahoo.com	1	8	English
Youtube	http://www.youtube.com	3	9	English
Video.qq	http://video.qq.com	16	6	Chinese
You.video.sina.cn	http://v.sina.com.cn	18	7	Chinese
Flickr	http://www.flickr.com	31	4	English
Photobucket	http://photobucket.com/recent/videos	36	6	English
Youku	http://www.youku.com	56	7	Chinese
Daily Motion	http://www.dailymotion.com	64	7	English
Rediff	http://is.rediff.com	66	2	English
Rambler Vision	http://vision.rambler.ru	72	7	English
4Shared	http://www.4shared.com	100	6	English
Your File Host	http://www.yourfilehost.com	103	5	English
Tudou	http://www.tudou.com	115	7	Chinese
Metacafe	http://www.metacafe.com	119	7	English
KU6	http://www.ku6.com	122	7	Chinese
TinyPic	http://www.tinypic.com	157	6	English
Cnet TV	http://cnettv.cnet.com	158	7	English

Google’s website is clean, and the simplicity is unrivaled. Some sites keep things simple, while others go more complicated to boost excitement. Knowing the basics will help to design the perfect site for you. Keep reading to learn more.

Ease of navigation is an important factor in how appealing visitors find your website. Important links should be highly visible on every page. Simple menus will make navigation easy for your visitors. Make sure that links to your main pages are on each page in your site so people can find their way no matter where they are.

In order for your website to be successful, it must work properly regardless of the browser that is used. You should therefore make certain that all of your web pages are thoroughly tested on a variety of browsers. Different browsers like Internet Explorer, Firefox, Safari or Chrome may not display content the same way; what works in one might not work in another. Before you set your site to go live, look at how every page shows up in all the major browsers.

You want to keep the website page size minimal. Every Internet user does not have lighting fast speeds. If your site takes too long to load, you may lose visitors. You don’t need visitors having pages get stuck every time they load because they may just leave your site and not return.

Have you considered writing a newsletter? Allowing your customers to sign up for updates or important events can have them coming back for more. Put your sign up form on your site’s sidebar to keep track of how many people sign up. Just send your newsletter to subscribers.

Know your subject. If you’re planning to use your website for blogging or something similar, make sure to thoroughly research the subject prior to posting. You won’t win any followers by giving them bad information. You need to understand the subject to write a good blog.

No matter if you create a site that is minimalist or something that wows an audience,everything you read above is sure to help you create a really good website. Use it to get your site up and running, drive traffic to it, then sit back and enjoy the results.

HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists etc as well as for links, quotes, and other items. It allows images and objects to be embedded and can be used to create interactive forms. It is written in the form of HTML elements consisting of “tags” surrounded by angle brackets within the web page content. It can include or can load scripts in languages such as JavaScript which affect the behavior of HTML processors like Web browsers; and Cascading Style Sheets (CSS) to define the appearance and layout of text and other material. The W3C, maintainer of both HTML and CSS standards, encourages the use of CSS over explicit presentational markup.

So, you have decided to use SEO to enhance your website’s visibility. Then you have come to the right place. With all the information available, you may not be sure where to start. The SEO article you need is right here. The following tips are going to help you focus all of your SEO plans.

Try to include a keyword or two in your domain name if possible. Make sure your website is easily found when people search for it. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

If you are aiming to be ranked higher, you have to help out the web spiders. Spiders are constantly navigating your site’s content looking for relevant items like your keywords, but for them to do so, your site must be easily navigable. Create a detailed sitemap for your website. This will allow the web crawlers to index your site with ease.

Your domain name should be both relevant to the product you’re selling and easy to remember. A memorable name is important, especially for people who find your content through social media sites.

Avoid using Flash if you wish to apply SEO. Flash may take a while to load and it’s not currently read by the search engine crawlers, so text in a Flash fill won’t be indexed. Only visible information will be crawled by search engines.

Try including transcripts for videos or audio you post to your site. When you have a transcript a search engine will pick that up too.

Comment Tags

Many believe that keywords in their comment tags will create a more visible site. Spend your time focusing on your content, not your comment tags.

Your website should be easy to read. Having a clear, easy to read site with options like fonts that can be enlarged will help your rankings. Optimize your site for both readers and search engines.

Now you know all about SEO and how it can help you succeed. This article may have been initially overwhelming, but hopefully SEO will come a little easier to you now. In order to remember what you’ve learned here, you should print this article out and revisit it from time to time.

Every business should use the Internet to find new customers. That can be done in a number of ways, including article marketing, SEO and other marketing methods. Social media marketing has quickly become the darling of start-ups and small businesses all over the world. The guidelines in this article, combined with a healthy does of business savvy, can elevate any company’s online presence.

Make sure your blog is always kept up to date with useful info. Use your blog to promote any specials or sales you may be having. Important news should also be kept in your blogs. -be certain to post them on your blog too.

If a Twitter account is an essential element of your social media marketing campaign, make certain that your tweets show variety and intrigue. You can try tweeting tips and hints about things that relate to your line of business. Finding a successful balance of productive tweets and promotional tweets can strengthen your following as your patrons remain interested.

Don’t go off half-cocked and start Facebooking and Twittering like mad until you have established a marketing plan. Decide who will be in charge of managing the pages, the kind of layout you desire and the amount of time you are interested in investing in it. Establish time guidelines for each aspect of your campaign. Always follow the plan as closely as possible and you will win with SMM.

Be sure that you are updating your social network site frequently. A lot of users of social networks will expect you to update frequently. If you don’t do this, you may get a bad reputation and that loses customers. Aim for updating your content several times weekly.

There is help available for your social networking campaign. There are a number of professionals available for hire to help you with your endeavors. This is not a cheap option, but it can be helpful.

Social Media

It might be difficult to get going, but once you start, momentum will gather, and you’ll be on a roll. Many businesses around the world have seen new opportunities thanks to social media. So can yours. You just need to invest some work and take advantage of the experience of social media pioneers.